Why SEO is Important in the User Experience
There’s no limit to how awesome you could make your website, but you mustn’t forget the user experience, or UX, when crafting it. The quality of a website is rated less on how beautiful it looks and more on how it functions. Presently, the user experience is what is shaping how websites look, feel, and function whenever a visitor arrives.
Let’s have a look at how SEO is important to the user experience and why.
What is UX?
Known as the user experience, UX is described as the judgment and feelings a person has about the interface of a system, namely websites, applications, software, and any other machine and human interaction.
Why is UX Important?
Here are some statistics to help prove the value of a great user experience:
- 40% of people will exit a website that loads slowly.
- 65% of internet users prefer to use a UX-optimized website instead of plain HTML pages.
- 88% of online customers never return to a website once they’ve had a bad experience.
- Thinking about color psychology can boost your revenue. For example, Bing changed their link colors to a more popular blue and boosted their revenue by an additional US$80 million.
- 94% of first impressions online are design-related.
If you ignore UX, you directly impact the user’s ability to access, search, navigate, and receive the information that they have come to your site to get. Within this, we see the interplay between UX and SEO. Without good UX, your reputation decreases, and the competition will swamp you in the SERPs. You lose the organic traffic that you gained in SEO.
UX and SEO: The Perfect Marriage
Sure, UX might be nothing more than focusing on the visitor and looking at the functionality of your website from their side of the screen. However, without making the website an environment that is welcoming to the target audience, you are doing nothing to meet the needs of your organically gained traffic. Because of this, search engines have advanced. Not only have search engines programmed their algorithms to help people find what they want, the data received from algorithms can determine the quality of the information spread throughout the internet in a matter of milliseconds.
That’s why UX and SEO are the perfect marriage. You need SEO to appease algorithms and get found by the demographics you’re targeting. Yet, if you overlook the experience, you lose out on the conversion.
UX and SEO both require:
- Keyword research – The base of both UX and SEO is understanding the keywords that people are using most often and why. Keywords affect everything from your niche, website design, navigation, and content.
- Understanding long-tail keywords and search terms – While single keywords give us insight into what a particular audience is searching for, it is the long-tail keywords and how they word their searches that give you insight to what people truly want and need. By optimizing your pages for long-tail keywords, you can better serve both the algorithms and the people.
- Intent – You always want to deliver search pages that match the intent behind the original search term.
- Meta descriptions – Meta descriptions help you describe why someone should visit your site or what they might find there. 150 character are optimal, because a description of this length won’t get cut off in the SERPs.
- Logos – Without a logo, you won’t have anything visual to help the visitor associate your website with your image.
- Header tags – Visitors often look at the headers on page content to tell them where they are, and search engines use headers to understand the importance of the information on the page.
- Navigation – Your navigation bar should be a place to put your best pages on display and allow you to group certain services together in an easy to understand way. These pages are usually required for SEO, and they enhance UX.
In short, UX is more than a good looking website, and S.E.O is more than keywords. By understanding how one relies on another, you can make a great website that is optimized for your target audience.