Everytown for Gun Safety and Moms Demand Action announced Thursday that they would hold rallies in all 50 states and spend nearly $1 million on ads against a handful of Republican lawmakers this weekend.
“The American people want action on gun violence, and we’re saying so in a voice loud enough for every senator to hear,” John Feinblatt, the president of Everytown, said in a news release Thursday. “We’re unleashing the full power of our grassroots movement and leading our most aggressive August spending effort ever, to ensure the Senate gets the message and passes background checks and a strong federal ‘Red Flag’ law.”
“Having the August recess to hold these rallies and also to hold in district face-to-face meetings with senators and their staff is incredibly valuable and important and we’re going to going to take advantage of it,” Watts told CNN Thursday.
Nearly half a million dollars will be devoted to digital ads against Senate Majority Leader Mitch McConnell, Sen. Cory Gardner in Colorado, Sens. Marco Rubio and Rick Scott in Florida, Sens. Johnny Isakson and David Perdue in Georgia, Sens. Richard Burr and Thom Tillis in North Carolina, Sen. Rob Portman in Ohio, Sens. John Cornyn and Ted Cruz in Texas, Sen. Lamar Alexander in Tennessee and Sen. Mitt Romney in Utah.
Another $385,000 will be spent on cable and local TV ads against McConnell, Gardner, Rubio, Scott and Portman.
Watts said the states where the ads will run are ones where GOP lawmakers “are on the fence or should listen to us because they have taken a position that does not align with that of their constituents.”
CNN has reached out to the NRA for comment.
“We expect the Senate to make this legislation a priority. If they don’t act, there will be hell to pay in the upcoming elections,” Watts warned. “The momentum we have on our side isn’t going to dissipate.”
CNN’s Michael Warren and Lauren Fox contributed to this report.