The move is a huge blow to Huawei, whose goal is to be the top smartphone brand by the end of 2020.
Existing Huawei phones unaffected
Google said consumers who already own Huawei smartphones will be largely unaffected for now.
“Google Play and the security protections from Google Play Protect will continue to function on existing Huawei devices,” the spokesperson added, without providing further details.
But the company is hugely dependent on countries other than China. Roughly half its smartphone sales last year were made outside China, according to research firms Canalys and IDC.
Huawei said it is “examining the implications from the US actions for consumers,” adding that it will continue to provide “security updates and after sales services” for all existing smartphones and tablets, including its Honor budget brand.
China’s response: ‘Wait and see’
The Chinese tech company said it has spent at least three years working on its own operating system.
“Huawei has been building an alternative operating system just in case it is needed,” said Huawei spokesperson Glenn Schloss. “We would like to be able to continue operating in the Microsoft and Google ecosystems,” he added.
Beijing has repeatedly criticized the US-led campaign against Huawei, and called the addition of the company to the trade blacklist a political move.
“China supports Chinese companies defending their legitimate rights according to laws,” Lu Kang, a spokesperson for China’s Ministry of Foreign Affairs, said at a press briefing on Monday.
“In terms of what measures either Chinese companies or Chinese government would take, please wait and see,” he said.
Killing Huawei outside China?
The consumer business — which includes smartphones, laptops, tablets and wearable devices like smart watches — was the biggest contributor to Huawei’s earnings last year. The division made nearly 349 billion yuan ($50 billion) in 2018, accounting for more than 45% of revenue.
For the millions of users outside of China, being cut off from Google’s apps and services “kills the attractiveness of a Huawei phone,” said IDC analyst Bryan Ma.
“It kills the usability of a Huawei phone outside of China, thus rendering them dead in the water,” he added.
Theoretically, Huawei can try to win over consumers with its competitive hardware and innovation, and then convince them to download Google apps after they buy a Huawei phone, said Nicole Peng, an analyst with Canalys.
But evidence shows that “after sales installation is very challenging for users, unless they know what they’re doing,” said Peng.
Moreover, when customers start finding out that Huawei can’t get Google’s ecosystem on their phones, “it will affect trust, they will question if anything is wrong with the device,” she added.
Even if customers were able to independently download Google apps on Huawei phones, the phones may still not have access to so-called Google Mobile Services.
Many third party apps, like ride hailing and food delivery platforms, rely on services like Google Maps. Most of those apps may no longer be supported on Huawei devices, said IDC’s Ma.
Without that access, “the Huawei phone is a brick,” he said.
Rob Mclean and Nanlin Fang contributed to this report.